WASHABLE LEATHER

This campaign highlights an exciting innovation: washable leather. By emphasizing its practicality and durability, we offer a convenient solution for maintaining and cleaning leather products without compromising quality.

To bring this concept to life, we drew inspiration from nostalgic laundry scenes, crafting a campaign that evokes the charm and familiarity of a laundromat. This approach not only showcased the unique qualities of washable leather but also fostered a sense of comfort and trust in the brand.

The campaign also focused on the look and feel of the leather, appealing to modern sensibilities. We aimed to capture and convey the dry, washed-out, powdery, and subtly stained characteristics that define washable leather. This emphasis created a visual and tactile experience that highlights its distinctive texture and features, resonating deeply with our target audience and reinforcing the uniqueness of our washable leather products.

Campaign | Branding | Direction | Art Direction |

Photography: Maeve Stam
Icon Development: Bureau Borsche