I build brands that know what they stand for and make sure everything you see, feel and experience proves it.

With 15+ years leading creative across fashion, retail and digital, I work at the intersection of brand strategy and visual execution. I've shaped identity systems, led campaign directions and built the creative infrastructure that keeps brands coherent at scale, for names like G-STAR, Tommy Hilfiger and ECCO.

I operate best in the space between big idea and precise delivery: setting the vision, leading the team, and staying close enough to the work to make sure it lands exactly right.

My interest is in brands with a genuine point of view and the ambition to express it with clarity, consistency and creative courage.