The ECCO Leather Vault concept emerged from identifying a gap in the market for high-quality leather in smaller quantities. We aimed to make premium leather accessible to everyone, supporting artisans and small businesses while maintaining a commitment to sustainability.
This project wasn't just about selling leather; it was about innovating a traditional industry and launching a campaign that reflected our vision for accessibility, quality, and environmental responsibility. Additionally, we developed a distinct identity for the sub-brand to ensure it resonated with our audience while preserving ECCO Leather's legacy.
Digital
The "Vault" concept was designed to make premium leather accessible to everyone, symbolizing both a hidden treasure of fine leather and a trusted source for high-quality materials. This vision came to life through a user-friendly website that embodies ECCO Leather's values and ethos.
Visitors are welcomed with a straightforward choice: explore our extensive leather collection or discover curated "Staff Gems." The site fosters creativity by allowing users to create mood boards, evoking the feeling of unlocking a treasure chest for a personalized and immersive experience. To keep the platform engaging, we refresh the "Staff Gems" monthly, breathing new life into the experience and sharing behind-the-scenes stories.
The visuals are designed to highlight the texture and quality of the leather, giving customers a clear sense of their selections. The website experience is further enhanced by distinctive styles, icons, and imagery. Combined with intuitive navigation and detailed product information, it provides a seamless and engaging shopping journey.
Social Media
On social media, a clear and consistent message was crafted to highlight the accessibility of premium leather, our commitment to sustainability, and our support for artisans. The strategy centered on building a cohesive brand identity, sharing compelling stories, fostering discussions about leather craftsmanship and eco-conscious practices, and actively engaging with the community. Additionally, the platform served as an invaluable space for gathering feedback and connecting with both existing and prospective customers.
Email Marketing
We have implemented a tailored email marketing strategy to keep customers informed about new collection launches while driving brand awareness and increasing sales. This approach ensures timely updates and strengthens customer engagement with personalized and relevant content.
PR
Our visibility and reach were amplified through strategic PR initiatives, with our story gaining coverage in prominent media outlets and publications, playing a key role in the successful launch of our online store.
The PR managed by Karla Otto.
Collaborating with influencers, we've gained authentic endorsements.
featuring: Luke Neil
Event
The integration of Vault into ECCO Leather's HOT-SHOP event—a three-day leather think-tank workshop—proved to be a highly effective activation. It offered attendees a firsthand experience of the Vault concept, successfully engaging and captivating the audience while showcasing its value and potential.
3D
With an extensive library of 3D textures already available, we expanded our offerings by scanning and converting all the leathers produced in the tannery into 3D textures. As the design process continues to embrace digital methods, and with a growing number of designs created digitally, we saw an opportunity to integrate a wide range of leather options for digital prototyping into The Vault.
