OTL
ECCO Leather's Organic Tanned Leather, a sustainable innovation, required a unique visual language and branding to set it apart across channels, including the website and social media. The distinctive environment we created highlights our content and collaborations with other brands. Our goal was to develop a standout graphic identity that not only captures attention but also embodies the reliability of the technology. This consistent theme runs through all Organic Tanned Leather communications, delivering a cohesive and engaging experience for our audience.
Strategy | Marketing | Branding | Concept | UX | Art Direction | Social Media
Logo Design: Kaam Kaaj
The debut collaboration featured Isaak Reina for At.Kollektive, where Isaak explored his roots by embracing themes of pure form and geometry, subtly drawing inspiration from Le Corbusier's iconic designs.
In celebration of 60 years of heritage at ECCO, we proudly unveiled the latest collection, showcasing our diverse range of Organic-Tanned leather in an array of stunning colors. From timeless black and white to the bold vibrancy of lapis blue and the warm, rich tones of cashew and chestnut, each shade exudes a sense of luxury and sophistication.
Featuring in WGSN, trend forecasting company.