EL3 motion
EL3 is a dynamic platform dedicated to sustainable innovation and fostering cross-industry collaborations. Its core mission is to challenge and transcend industry boundaries through bold experimentation.
As part of ECCO Leather's EL3 initiative, we utilized this platform as a powerful branding tool, introducing a range of high-performance leathers. To anchor the narrative, we unveiled an exclusive conceptual capsule collection, meticulously crafted to embody the platform’s ethos. This story was brought to life through a comprehensive 360-degree campaign.
To further amplify the message, we collaborated with three emerging designers who created unique athleisure pieces that encapsulated the spirit of the project. These designs not only demonstrated the versatility and potential of leather but also served as tangible testaments to the innovation behind the platform. Throughout their journey, we documented their creative process, highlighting the exploration of leather’s unique properties and the technical evolution of the performance leathers they helped shape.
As part of our storytelling strategy, we created a magazine to serve as a tangible platform for sharing the narrative, insights, and inspirations behind our innovative approach to leather. The magazine was designed to engage our audience, offering a deeper exploration of the craftsmanship and ingenuity that shaped our creations.
Through its pages, we aimed to spark conversations, provoke thought, and inspire a fresh appreciation for leather’s untapped potential in the realms of fashion and design. By combining compelling stories with striking visuals, the magazine became a powerful medium for connecting with our audience and elevating the conversation around leather innovation.
MOTION 2.0
Our second activation launch featured the EL3 Motion 2.0 Leather Collection, a capsule collection that reimagines leather products and challenges conventional perceptions. The collection introduces leathers that are lightweight, strong, and infused with futuristic innovations, breaking away from the traditional notion of leather as a heavy material. As art directors, our goal was to showcase the leather's versatility and shift the narrative to reflect its cutting-edge potential.
Drawing inspiration from the world of tech wear, this collection elevates leather properties to new heights. It celebrates movement and innovation, with this theme serving as a unifying thread throughout the project.
To ensure the collection’s message resonated, we deployed a strategic, multi-channel approach, utilizing a diverse range of touchpoints to create an immersive and cohesive brand experience. Every element of the campaign was designed to align with our vision of exploring and showcasing leather's limitless possibilities.
As part of the campaign, we collaborated with Parisian performance artist Kirikoo Des, also known as NSDOS, to bring Motion 2.0 to life. Drawing inspiration from the sounds and mechanical routines of the tannery, he created a ceremonial audio-visual procession that celebrated, elevated, and reimagined the traditions of leather craft.
Accompanied by a custom-generated soundtrack, the 10 performers echoed and improvised upon their surroundings. Their movements evolved dynamically in real time, guided by fractal feedback from haptic sensors attached to their bodies, creating an immersive and innovative performance.
Director: Mikki Sindhunata | Director of Photography: Sam Du Pon | Production: Since 88’
We strategically launched the collection at an event that brought together individuals from across the industry—ranging from established luxury designers to emerging talents fresh out of college—in a celebration of creativity and innovation.
The content produced during the event became a versatile and dynamic asset, adaptable for use across various activations and promotional campaigns. This approach ensured the collection’s message resonated with diverse audiences and reached them effectively across multiple platforms and touchpoints.
