The Modernised Craft campaign was a season-long exploration centered on reimagining familiar design elements with a contemporary twist. Inspired by the endless possibilities of leather, the campaign sought to inspire and challenge perceptions of this versatile material.

Campaign imagery played a pivotal role in highlighting leather's unique qualities. As a three-dimensional material defined by its look, touch, and feel, capturing its essence visually posed a challenge. Moreover, leather is often regarded as a conventional material, which can limit creative potential. Through this campaign, we aimed to break free from these traditional perceptions, showcasing leather as an innovative and dynamic medium, redefining its role in modern design.