ICONS
The ICONS project for ECCO Leather provided an opportunity to launch a comprehensive marketing campaign. Taking a holistic approach, we combined a launch event with a multisensory art installation and an extensive digital outreach strategy to connect with consumers.
For B2B engagement, we developed tailored promotional materials, digital showcases, and personalized showroom experiences, allowing ECCO Leather to present their signature leathers in a distinctive and impactful way. Additionally, we designed a dedicated website to guide visitors through the ICONS narrative, delivering an immersive and engaging online journey.
Concept Development
Art Direction
Marketing Strategy
360
Installation: Boris Acket | Lumus Insturmetns |
Sound Design: Camiel Muiser
Video: Hard Cut
Photography: Guus Kaandorp, Lou-Lou van Staaveren, Joep van Dieijen
The project spotlighted ECCO Leather's most iconic leathers, showcasing their evolution through a thoughtfully curated artistic collaboration. The campaign debuted with a grand opening event that established the narrative foundation, emphasizing the lineage and connection of ECCO Leather's products to these seminal leathers. It celebrated their enduring influence and timeless appeal within the craft, honoring their pivotal role in shaping the brand's legacy.
We developed a dedicated mini-website segment to provide a comprehensive ICONS experience. This platform featured detailed information about each iconic leather, enriching the narrative and offering valuable insights tailored to both consumers and businesses. It served as a dynamic resource for exploring the craftsmanship, stories, and innovation behind ECCO Leather's iconic collection.
To further extend and enrich the narrative's reach and engagement, we developed additional visual assets tailored for digital and social platforms. These assets were designed to amplify the campaign's impact, ensuring consistency while engaging diverse audiences across various channels.
The project extended beyond campaign imagery to incorporate a digital editorial feature, designed to immerse the audience in the narratives of ECCO Leather's quintessential icons. This feature provided an in-depth exploration of the stories and craftsmanship behind each iconic leather, enhancing audience engagement and fostering a deeper connection to the brand's rich heritage.
Content developed for the ECCO Leather ICONS campaign was designed with dual functionality. Beyond driving the social media strategy, it was effectively leveraged for B2B promotion. This content played a pivotal role in showcasing the iconic leathers to industry professionals and businesses, highlighting their value, versatility, and relevance within the market.