EASE

The EASE collection draws inspiration from Hygge, a Danish concept that embodies “a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.” In essence, it’s about feeling cozy and good at the same time.

To convey this concept, we employ emotional and sensory branding to create a meaningful connection with our audience. Our communication integrates an inspirational context, translating the word EASE into various interpretations that resonate with positive qualities. This approach not only engages our audience but also links these emotions directly to the product.

Visually, we aimed to represent these ideas through leather. For example, to communicate that EASE is cozy, we crafted a leather composition that radiates warmth and comfort, such as a soft leather sculpture designed to evoke a sense of relaxation and contentment. Through this visual translation, the collection embodies the essence of Hygge while highlighting the unique qualities of the leather..

Campaign | Branding | Direction | Art Direction |

Shot by Ronald Smits