CAMO

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Campaign Camo invites audiences to explore the allure and versatility of camouflage leather. The story follows an urban nomad lost in her own imaginative world, embodying various characters as she immerses herself in her make-believe universe. This narrative celebrates the fusion of style and substance, emphasizing how camouflage leather seamlessly adapts to different expressions of individuality.

The campaign debuted as an editorial piece, offering a rich visual narrative, and later expanded to dynamic activations on social media platforms, engaging audiences and bringing the concept to life in an impactful and relatable way.

Campaign | Branding | Direction | Art Direction |

Shot by: Maeve Stam, Style by: Anna Classen , Model: Mariam de Vinzelle