HOT-SHOP

HOT-SHOP is an annual creative event that celebrates the art of leather crafting and brings together a vibrant creative community. It features a distinct visual identity, with each year approached from a fresh perspective to deliver an exceptional experience for attendees.

For several years, I have been deeply involved in every aspect of this event, from conceptualization to execution. My role has been to ensure that the vision of HOT-SHOP is realized seamlessly, creating a truly unique experience that honors the craft of leather making while fostering a dynamic creative atmosphere. From initial concept development to overseeing project execution, I have collaborated with diverse departments and creative talents to ensure the vision is translated with precision and impact.

Concept Development | Art direction | Branding | Marketing Strategy | UX | 360

For the past 15 years, we’ve relied on the event’s name as its primary recognizable feature. However, we’ve now decided to establish a distinct identity by creating a dedicated logo that will be used across all future events. Each HOT-SHOP event is built around a unique theme, which serves as the central inspiration and guiding principle for the entire occasion. Our branding approach is designed to adapt and align seamlessly with the annual theme. The newly developed logo provides a consistent element, while the surrounding design elements remain flexible to reflect the specific theme.