FLOWER STUFF

To add a personal touch to each flower and its grower for an online flower platform, we created a series highlighting the stories of the flower growers. These growers, often managing family-run businesses, became the heart of our narrative. Through photography captured in a documentary style with a poetic twist and compelling video stories, we showcased their journeys, fostering a closer and more intimate connection between the products and our consumers. This approach not only humanized the flowers but also enriched the experience of purchasing and enjoying them, transforming it into a deeply personal and meaningful connection.

Concept Creation | Art Direction | Directing

Shot by Daniel Cohen