To improve our online presence and better reflect our brand identity, we created a new Ecco Leather website. Our goal was to craft an immersive experience that not only inspires and informs but also effectively communicates our brand's story and values.
The website was a substantial project involving numerous layers and facets of our company. It was a challenge to incorporate all this information and create a cohesive narrative that is both user-friendly and inspirational. My role in this project was multifaceted. I conceptualized a creative vision that aligned perfectly with our objectives and brand identity. This vision guided the design direction, where we carefully selected the look and feel to create a visually cohesive and appealing website.
Collaboration with a talented team of designers, developers, and content creators was crucial to bring this vision to life. Through meticulous attention to detail and continuous testing, we ensured that the website not only looked inspiring but also provided an easy and pleasant user experience, resulting in a successful and engaging online presence.
Concept Development | Design Direction | Collaboration | Branding | UX
in collaboration with: Bureau Borsche
home page
The homepage features a simple and elegant design with an immersive full-page image and a navigation menu that leads to different sections of the website. The homepage is regularly updated to ensure it reflects the latest developments of the company while providing valuable information and access to more content.
Visitors can explore the website to learn about the company's sustainable approach to leather production, its range of leather products, and the latest news and events. The website also offers insights into the company's history, mission, and values, and includes a contact page for those who wish to get in touch with the team.
core collection
One of the objectives was to incorporate the ECCO Leather Collection page, which online showcases the company's premium leather products—a leather library. This became a website within a website. It's designed to be very easy and intuitive to navigate. The page features high-quality images of various leather textures, colors, and finishes, allowing visitors to explore the collection in detail. Visitors can use the filter options to refine their search based on leather type, color, thickness, and more.
THE Vault -
online stock shop
The ECCO Leather Shop is an online store where customers can purchase a variety of leathers products. The page features a clean and simple design, with easy-to-use navigation and product categories that allow visitors to browse through the various products available.
Designing the Digital Experience
